BADASS BRANDS without the BS.
Badass brands require guts, because being loved by some means being misunderstood, and even disliked, by others. They stand against something as much as they stand for something. Badass brands are brave, sometimes irreverent, and always unapologetic and for it they gain a kind of loyal following that can’t be bought, only earned.
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“I didn’t think I could afford a new brand and website. Now I realize how much time and money I lost waiting to do it. It paid for itself almost immediately and boosted both my image and my income. You really can’t afford to wait.”